Customer storyThe move to FUEGO

Lifestyle fashion · Shopify Plus

nuuds makes 40% of its online revenue in its app.

nuuds sells in drops, and some of them go only to app users. It moved the app to FUEGO in under two weeks, with no downtime and no lost push subscribers.

See the numbersCompare the screens
  • 40%of online revenue, through the app
  • +35%app sales after the move
  • +48%app sessions
  • +22%average order value

App share: 12 months to October 2026 · Move results: FUEGO’s nuuds customer story, July 2026

Save data transferThe move The nuuds app, moved to FUEGO
FromOld app ToFUEGO
  • Moved in under 2 weeks
  • Zero downtime
  • No lost push subscribers

Mobile app salesOld app = 100

After the move+35%

Stage 1Drops

Four in every ten online dollars come through the app.

nuuds is a lifestyle fashion brand that sells in drops. Some drops go only to app users.

Online revenue
40%of nuuds’ online revenue came through its app in the 12 months to October 2026

That share counts all of nuuds’ online revenue, drops and everything else.

Share of nuuds’ online revenue, 12 months to October 2026

In nuuds’ App Store listing

  • Product releases and drops just for app users
  • Updates on the latest drops and events

Stage 2The move

The app stayed open the whole way through.

Switching platforms can take an app offline or lose its push audience. Neither happened to nuuds.

  • Timeline

    Under 2 weeks

    That’s start to finish.

  • Uptime

    Zero downtime

    The nuuds app stayed open to shoppers through the switch.

  • Push audience

    No lost push subscribers

    Anyone with notifications on still had them on afterward.

Stage 3The results

After the move, the app got more visits and bigger orders.

Measured against the old version of the same app, selling the same catalog.

Mobile app sales
+35%vs. nuuds’ old app

The catalog stayed the same.

After the move, the app brought in 35% more sales, on 48% more sessions and a 22% higher average order value.

Index · nuuds’ old app = 100

Mobile app sales+35%

Old app100
FUEGO135

App sessions+48%

Old app100
FUEGO148

Average order value+22%

Old app100
FUEGO122
Achievement unlockedApp ratings 2.8k

new app ratings for nuuds in 12 months

CutsceneIn his words

Rob Fletcher, co-founder of nuuds, on the new app

Nuuds got a new app and it’s SICK. Huge shoutout to @Rafi0x and the Fuego.io team. Their platform is insane.

Checkout the before and after below. It works even better if you download it on your phone and turn on notifications.

Rob FletcherCo-founder, nuuds

Posted on X by @robfletchr

Stage 4Screen by screen

How the app changed, screen by screen.

Home, browse and buy, in the order a shopper meets them.

  1. 1 / 3 · Home

    Home screen

    The generic storefront became a branded, editorial home screen.

    Before

    • Text tabs and a search bar up top
    • Pay-later banner above the hero
    • A row of small product tiles

    On FUEGO

    • Full-width brand hero with Shop now
    • Large product tiles
    • Icon tab bar with wishlist and cart
    nuuds app home screen before the move: text tabs for Home, New, Restocked, Tops and Bodysuits, a search bar, a Sezzle pay-later banner, a group photo captioned made for you, and a row of small product tiles.
    Before
    nuuds app home screen on FUEGO: a full-width nuuds made for you hero with a Shop now button, followed by large product tiles.
    After · FUEGO
  2. 2 / 3 · Browse

    Product listing

    Basic sort and filter became fuller filters, with color swatches and quick add right on the grid.

    Before

    • Sort and Filter buttons
    • A Quick Add bar across each photo

    On FUEGO

    • Women’s and Men’s tiles above the grid
    • Sort, Size, Price and Color chips
    • Color swatches and a quick-add button on every product
    nuuds Lounge collection before the move: Sort and Filter buttons above a two-column product grid with a Quick Add bar on each photo.
    Before
    nuuds All Products listing on FUEGO: Women’s and Men’s tiles, Sort, Size, Price and Color chips, and products showing color swatches and a plus button.
    After · FUEGO
  3. 3 / 3 · Buy

    Product page

    The buy screen now shows the star rating and groups the colorways.

    Before

    • One row of color swatches
    • Size buttons
    • Add to Bag and Apple Pay

    On FUEGO

    • Star rating with review count
    • Colorways grouped as Core, Limited and Heathers
    • Pay-in-4 price beside the title
    nuuds Slinky Rib Tank product page before the move: product photo, one row of color swatches, size buttons from XS to XXL, and Add to Bag and Apple Pay buttons.
    Before
    nuuds Classic Crewneck Tee product page on FUEGO: price with a pay-in-4 note, a five-star rating with 18 reviews, and colorways grouped as Core, Limited and Heathers.
    After · FUEGO

Ready to make the same move? We can have you moved in under two weeks, with a 15% performance guarantee.

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CreditsFine print

Where this comes from.

The move results and migration details come from our nuuds customer story (July 2026), which compares the FUEGO app with the old one. The ratings figure counts new ratings over 12 months.

Rob Fletcher’s quote is from his post on X, and the screens are the ones featured in the story.

Prepared by FUEGO · 2 November 2026