World tour / EventsEvents
Meet FUEGO in person.
You’ll find us at the conferences Shopify brands go to, and at the side events we host around them, like pickleball in the morning and dinner at night. Here’s where we’re headed next and where we’ve been so far.
- 32events since Feb 2026
- 9cities
- 3countries
- 29partner companies
Pick a city to see what we did there. The gold squareThe open ring is Sedona, AZ, where we’re headed next.
Stage 1 / Next stopsSchedule
Where to find us next.
New dates go up here as we confirm them. Pick any event, upcoming or past, to open it.
- Jan 2027Team only.TeamSedona, AZ
Our Winter 2027 offsite is in January, and we’re heading to Sedona, Arizona.
- 2027 Your event herePlanning something around a conference in 2027? Pitch us a side event. Open slot Pitch an event
- Oct 14Chief and Othership, Flatiron · Partnered with Attentive and Triple WhaleSide eventNew York, NY

Attentive’s invite-only day ahead of BFCM. Talks at Chief, then a guided sauna and ice bath class at Othership.
Open the event page - Oct 8Santa Monica Proper Hotel · Partnered with Attentive and KustomerSide eventSanta Monica, CA

Attentive’s invite-only afternoon at the Proper, all about getting ready for BFCM.
Open the event page - Oct 71212 Santa Monica · Hosted by AttentiveSide eventSanta Monica, CA

Tech and agency partners met up in Santa Monica for the happy hour at 1212.
Open the event page - Sep 22The Gutter at The Lafayette Hotel · Co-hosted with Shoplift and KintsugiSide eventSan Diego, CA

Drinks and bowling at The Gutter after day two of Commerce Roundtable. Bowling shoes were on the house.
Open the event page - Sep 21-22ConferenceSan Diego, CA
- Jul 21-22ConferenceToronto, ON
We didn’t host a side event at this one.
Open the conference site - Jun 30Tobacco DockConferenceLondon, UK
- Jun 29Co-hosted with Paper Run and RivoSide eventLondon, UK

The summer edition of Paper Run’s invite-only dinner series, the night before K:LDN.
Open the event page - May 21Yankee Stadium · Shopify BurstGame nightNew York, NY
This one was Shopify Burst at Yankee Stadium, hosted with Shopify’s Enterprise and Solutions Architect teams. The Blue Jays won 2 to 0.
Open the game recap - May 20Maxwell Social · Co-hosted with Stay Ai, Rediem and 4 moreSide eventNew York, NY

Same address as the dinner, second shift. From the invite: “Not attending? Still very much invited.”
- Co-hosted with Stay Ai, Rediem, Intelligems, MOST AI, EcomExperts and Fast Simon
- May 20Maxwell Social · Co-hosted with Stay Ai, Rediem and 4 moreSide eventNew York, NY

Dinner at Maxwell Social on the first night of The Lead Summit, hosted by seven companies.
- Co-hosted with Stay Ai, Rediem, Intelligems, MOST AI, EcomExperts and Fast Simon
- 15 went
- May 20-21Pier 36ConferenceNew York, NY
- May 14Hosted by FUEGOSide eventNorth Kansas City, MO

Round three of Partners Pickleball, this time with a full breakfast spread.
- 26 went
- May 13Novel · Co-hosted with Stay Ai, Zaymo and KustomerSide eventKansas City, MO
- May 13-15Kansas City Convention CenterConferenceKansas City, MO
- May 71 Hotel West Hollywood · Co-hosted with empowHER and Sticky DigitalSide eventWest Hollywood, CA

An invite-only day for 20 women at 1 Hotel West Hollywood. The invite read: “You build empires. Now let someone pour into you.”
- 20 guests, invite only
- Apr 22Directors Guild of AmericaConferenceLos Angeles, CA
- Apr 21Elephante · Co-hosted with Stay AiSide eventSanta Monica, CA

A rooftop dinner at Elephante in Santa Monica, the night before Grow LA.
- 16 on the list
- Mar 25Hakkasan Nightclub · Co-hosted with Polar and ShopliftSide eventLas Vegas, NV

Table 21 at Hakkasan, after the Shoptalk beach party.
Open the event page - Mar 25Border Grill · Co-hosted with Athos CommerceSide eventLas Vegas, NV

Lunch at Border Grill on day two of Shoptalk. The invite was a guest check that read “Could we just get like 5 margaritas?”
Open the event page - Mar 25Hazel Coffee & Cocktails, Mandalay Bay · Co-hosted with RediemSide eventLas Vegas, NV

Morning coffee inside Mandalay Bay before day two of Shoptalk. On the invite: “No booth, no agenda.”
Open the event page - Mar 24Veranda, Four Seasons Hotel Las Vegas · Co-hosted with PatrolSide eventLas Vegas, NV

A small lunch at the Four Seasons on day one of Shoptalk. As the invite put it: “Shoptalk moves fast. This doesn’t.”
Open the event page - Mar 24Co-hosted with BrijSide eventLas Vegas, NV

Round two, on the first morning of Shoptalk. Beginners were welcome, and we had the gear and a coach.
- 140 went
- Mar 24-26Mandalay BayConferenceLas Vegas, NV
- Mar 23Nobu at Virgin Hotels Las Vegas · Co-hosted with Rivo and PivotSide eventLas Vegas, NV

Dinner the night before Shoptalk opened. The invite promised “No panels. No pitches.”
- 12 seats
- Mar 12Crypto.com Arena · Lakers 142, Bulls 130Game nightLos Angeles, CA
A night at Crypto.com Arena. The Lakers beat the Bulls 142 to 130.
Open the game recap - Mar 10ILA Penthouse & Rooftop Garden · Partnered with AfterShip, DigitalGenius and NoFraudSide eventNew York, NY

For women in ecommerce and tech. Give to Gain was the International Women’s Day theme for 2026.
- 58 went
- Feb 25Nobu, Indian Wells Tennis Garden · Co-hosted with ShopliftSide eventIndian Wells, CA

Dinner at Nobu inside the Indian Wells Tennis Garden, during eTail West.
Open the event page - Feb 25Paradise Pickleball · Hosted by FUEGOSide eventPalm Desert, CA

A morning of pickleball during eTail West. We brought the paddles, the balls and a coach.
Open the event page - Feb 23Palm Springs Surf Club · Co-hosted with SLTWTR, Rivo and 5 moreSide eventPalm Springs, CA

SLTWTR’s kickoff for eTail West. We spent the afternoon at Palm Springs Surf Club, with seven other companies on the invite.
- Co-hosted with SLTWTR, Rivo, Bazaarvoice, Gorgias, Klaviyo, Route and Triple Whale
- Feb 23-26JW Marriott Desert SpringsConferencePalm Desert, CA
- Feb 4-5The Ritz-Carlton Key BiscayneConferenceMiami, FL
We didn’t host a side event at this one.
Open the conference site
Stage 2 / The invite wallInvites
The invite wall.
One tile for every side event we’ve hosted, co-hosted or joined as a partner. There are 21 so far. Pick one to open its event page.
Surf SocialFeb 23 · Palm Springs
Partners Pickleball at eTail WestFeb 25 · Palm Desert
Beyond the BaselineFeb 25 · Indian Wells
Give to GainMar 10 · New York
Sushi & SuccessMar 23 · Las Vegas
Partners Pickleball at ShoptalkMar 24 · Las Vegas
Lunch at VerandaMar 24 · Las Vegas
Coffee’s On UsMar 25 · Las Vegas
Ladies Who LunchMar 25 · Las Vegas
Meet Us at the ClubMar 25 · Las Vegas
Leaders in Retail DinnerApr 21 · Santa Monica
Mothers Who BuildMay 7 · West Hollywood
Retention Leaders DinnerMay 13 · Kansas City
Pickleball Breakfast at SubSummitMay 14 · North Kansas City
Leaders in Retail Dinner PartyMay 20 · New York
After HoursMay 20 · New York
CTRL+P, Issue #11Jun 29 · London
Let the Good Times RollSep 22 · San Diego
Attentive Partner DayOct 7 · Santa Monica
The Edit LAOct 8 · Santa Monica
The Edit NYOct 14 · New York- +Want your invite on this wall? Co-host with us.
Stage 3 / Player 2Co-host
Co-host the next one with us.
We’ve shared 19 of our 21 side events with partners so far, 29 companies in all. Tell us which conference you’re going to and who you want in the room.




- Shoplift


- Intelligems

- MOST AI

-
Player 2Open seat
Your logo could go here.
Co-host with usThis opens the partner application. Tell us about your event in the last field.
- AfterShip
- Athos Commerce

- Brij



- Kintsugi

- NoFraud
- Paper Run
- Patrol

- Polar

- SLTWTR

- Zaymo
How do I meet the FUEGO team at a conference?
Book a demo and tell us which event you’ll be at. If we’re there too, we’ll set a time on site.
Can we co-host a side event with FUEGO?
Yes. Apply to the partner program and describe your event in the last field of the form.
Do you host your own side events?
We do. Partners Pickleball is ours. We’ve run it three times so far, at eTail West, Shoptalk and SubSummit, and 140 people came to the Shoptalk one.
Are the side events open to anyone?
Most are invite-only or need approval, and we keep the dinners small on purpose. Nobu in Las Vegas had 12 seats. If you want an invite, tell us which conference you’re attending when you book a demo or apply as a partner.
I don’t see my city. Will you add more dates?
We will. If there’s a conference or a city you want us at, pitch it through the partner application.
Most of our side events are shared with a partner. If you want in on the next one, say so.
See you out there?
Next stop
See you out there.
Most of our side events are shared with a partner. If you want in on the next one, say so.