Case fileThe move to FUEGO

True ClassicMen’s apparel · Shopify Plus

How True Classic switched apps without missing a beat.

True Classic moved its app to FUEGO in under two weeks. It never went down, and it kept every push subscriber.

See the resultsStart your migration
  • $4.1Min new app sales
  • 52%more sessions
  • 30%bigger orders
  • 12kratings in 11 months

After the move to FUEGO · App Store ratings counted April 2024 to March 2025

2-player modeSame app, two platforms True Classic’s app, before and after the move
Feature Old app FUEGO
Same App Store listingYesYes
Same push subscribersYesYes
Flash deals and curated packsNoYes
Insiders Club membershipNoYes
Member pricing and store creditNoYes

App Store ratingssame listing

Old app3.9k in 30 mo
FUEGO12k in 11 mo

Ratings per monthapproximate

Old app130FUEGO1,0908×

Stage 1The switch

Under two weeks to switch, and the app never went dark.

We shipped the new app as an update to True Classic’s existing listing, so shoppers just tapped update and kept their push opt-ins.

How the move works

1 · RebuiltOn FUEGOWe rebuild the design and integrations. Everything else carries over.
2 · ShippedAs an updateIt goes to the listing True Classic already owns, so there’s no new app to find.
3 · UpdatedIn placeNobody re-downloads, and nobody gets asked for push permission twice.

Save data transferred · 6 of 6Carried over · 6 of 6

  • App Store listing
  • Ratings and reviews
  • Push subscribers
  • Analytics history
  • Installed base
  • Developer accounts

Stage 2Screen by screen

What changed for shoppers.

Four parts of the app, before and after the move.

True Classic’s FUEGO app home screen: an offer bar that reads ‘Buy 1, save 33%. Add more to save up to 50%’, a photo of two models, category chips and a row of tees.
On FUEGOTrue Classic’s app, home screen.
Browse and filter

Collections got pictures, and filters got swatches.

In the old app, collections were a list of text buttons and the color filter was a long checklist. On FUEGO, flash deals and best sellers open from photo tiles, and colors show as swatches.

Before

Collections in True Classic’s old app: text buttons for New Releases, Shop, Best-Sellers, Sale and Accessories.
The old app’s filter: a long checklist of colorways.

After · FUEGO

True Classic’s home screen on FUEGO: Flash Deals and Most Popular photo tiles above pack cards with discount tags.
The color filter on FUEGO: a grid of color swatches with an Apply button.
Merchandising

Flash deals and curated packs replaced a static grid.

The fixed product grid gave way to flash deals with a countdown, and to packs shoppers can buy as a single, a 3-pack or a 6-pack.

Before

The Sale collection in the old app: a two-column grid of products.
A product page in the old app: a 9-pack with size buttons and Add to Bag.

After · FUEGO

Flash Deals on FUEGO: a countdown, then packs with their regular, pack and flash deal prices and how many have been claimed.
Shop Clearance on FUEGO: up to 70% off, tiles for top deals and packs, filters, and products with discount tags.
A product page on FUEGO: a 6-pack with fabric and color choices and a pack size picker for a 6-pack, a 3-pack or a single.
Loyalty and memberships

Members got a home in the app.

The old app had no membership. Now the Insiders Club lives inside it, with savings that grow by tier.

Before

True Classic’s home screen in the old app: a Build your pack banner, then links for chat, returns and contact.

After · FUEGO

Members-only pricing on FUEGO: up to 55% off, rising from 33% to 44% to 55% with more styles, and a Join the club button.
The Insiders Club screen on FUEGO: a greeting, $29.26 in credit to use at checkout, and links to credit history and the club.
Cart and checkout

The cart rewards bigger orders.

It used to be a plain cart. Now it shows member prices, applies store credit and adds free gifts as the order grows.

Before

The cart in the old app: one item, a quantity picker, the total and a Checkout button.

After · FUEGO

The cart on FUEGO: a bar that unlocks free items at $99, $149 and $199, a free tee added, and an offer to add the membership.
The membership table in the FUEGO cart: Insiders pay $179.98 instead of $199.98, earn $36.00 in store credit and get free US shipping.
The FUEGO cart for an Insiders Club member: $20.00 in credit earned on the order, shown in the total.

Every screen here is from True Classic’s app, before and after the move.

Stage 3The results

After the switch, the app brought in $4.1M.

Shoppers opened the app more, and spent more per order.

New app sales
$4.1Min new app sales after the move

More sessions and bigger orders, in the app shoppers already had.

Same app, same phones, and now 52% more sessions with a 30% higher average order.

Old app = 1.00×

Sessions+52%

Old app1.00×
FUEGO1.52×

Average order value+30%

Old app1.00×
FUEGO1.30×
App Store ratings
12kratings in about 11 months on FUEGO

Ratings came in about 8× as fast.

The same listing took two and a half years to reach 3.9k ratings on the old app, and about 11 months to reach 12k on FUEGO.

True Classic’s App Store listing

3.9k ratings in 30 months on the old app, then 12k in 11 months on FUEGO.

Insiders Club
1,000sof sign-ups every week

From zero to thousands a week.

There was nothing to join in the old app. On FUEGO, the Insiders Club drew thousands of sign-ups every week.

Savings
$70K+saved every year

On top of the new sales.

That’s how much True Classic has saved each year since the move.

CutsceneAnother switcher

Kitsch made the same move.

The hair and body care brand moved its app to FUEGO too. Its COO didn’t hold back.

Best mobile app period full stop.

Jeremy ThurswellCOO, Kitsch

True Classic switched in under two weeks and kept every push subscriber. Your move comes with a 15% performance guarantee.

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Your move

Ready to make the same move?

True Classic switched in under two weeks and kept every push subscriber. Your move comes with a 15% performance guarantee.

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